How Cool Brands Stay Hot: Branding to Generations Y and Z (Record no. 52339)

MARC details
000 -LEADER
fixed length control field 01054nam a2200229 a 4500
001 - CONTROL NUMBER
control field 52339
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114721.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749477172
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Behrer, Mattias
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Van Den Bergh, Joeri
245 ## - TITLE STATEMENT
Title How Cool Brands Stay Hot: Branding to Generations Y and Z
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2016
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
852 ## - LOCATION
Former shelving location 2019-11-06
-- 658.827
852 ## - LOCATION
Former shelving location 2019-11-06
-- 658.827
852 ## - LOCATION
Former shelving location 2019-11-06
-- 658.827
852 ## - LOCATION
Former shelving location 2019-11-06
-- 658.827

No items available.