Strategic marketing: decision-making and planning (Record no. 52396)

MARC details
000 -LEADER
fixed length control field 00906nam a2200205 a 4500
001 - CONTROL NUMBER
control field 52396
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114721.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473725157
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Reed, Peter
245 ## - TITLE STATEMENT
Title Strategic marketing: decision-making and planning
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. China
Name of publisher, distributor, etc. Cengage
Date of publication, distribution, etc. 2015
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB371) Managing and Leading Change
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB372) Marketing in a Digital World
852 ## - LOCATION
Former shelving location 2019-11-19
-- 658.802
852 ## - LOCATION
Former shelving location 2019-11-19
-- 658.802
852 ## - LOCATION
Former shelving location 2019-11-19
-- 658.802

No items available.