Marketing: concepts and strategies (Record no. 52397)

MARC details
000 -LEADER
fixed length control field 01125nam a2200253 a 4500
001 - CONTROL NUMBER
control field 52397
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114721.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473760271
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O.C.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
245 ## - TITLE STATEMENT
Title Marketing: concepts and strategies
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. China
Name of publisher, distributor, etc. Cengage
Date of publication, distribution, etc. 2019
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-266) Marketing management and metrics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-335) Strategic Marketing
852 ## - LOCATION
Former shelving location 2019-10-29
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-19
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-19
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-19
-- 658.8

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