Marketing management and strategy (Record no. 52410)

MARC details
000 -LEADER
fixed length control field 01149nam a2200229 a 4500
001 - CONTROL NUMBER
control field 52410
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114722.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273693987
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stern, Phil
245 ## - TITLE STATEMENT
Title Marketing management and strategy
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-335) Strategic Marketing
852 ## - LOCATION
Former shelving location 2019-11-20
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-20
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-20
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-20
-- 658.8
852 ## - LOCATION
Former shelving location 2019-11-20
-- 658.8

No items available.