Marketing fashion: strategy, branding and promotion (Record no. 52416)

MARC details
000 -LEADER
fixed length control field 06039nam a2200601 a 4500
001 - CONTROL NUMBER
control field 52416
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114722.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780675664
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 687.0688
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Posner, Harriet
245 ## - TITLE STATEMENT
Title Marketing fashion: strategy, branding and promotion
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. China
Name of publisher, distributor, etc. Laurence King
Date of publication, distribution, etc. 2019
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (FSD212) Advanced Fashion Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MFYC06) Marketing Theory and Fashion Business
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