Marketing: concepts and strategies (Record no. 52466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02816nam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 52466 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114722.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473725126 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | China |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2018 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (UGB-266) Marketing management and metrics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (UGB-335) Strategic Marketing |
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