Marketing management (Record no. 52522)

MARC details
000 -LEADER
fixed length control field 00652nam a2200205 a 4500
001 - CONTROL NUMBER
control field 52522
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114722.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131457577
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. 2006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB266) Marketing Management and Metrics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB367) Branding and Reputation Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (PGBM146) Value Creation in Organisations - Managing Operations and Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Kotler, Keller (2006) Marketing_Management,12th ed.pdf"><WEB_URL_ROOT_PATH>/MNG06/Kotler, Keller (2006) Marketing_Management,12th ed.pdf</a>

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