Advertising & IMC: principles and practice (Record no. 52556)

MARC details
000 -LEADER
fixed length control field 00491nam a2200181 a 4500
001 - CONTROL NUMBER
control field 52556
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114723.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017396
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
245 ## - TITLE STATEMENT
Title Advertising & IMC: principles and practice
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2014
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Moriarty, Mitchell, Wells (2015) Advertising & IMC, 10th ed.pdf"><WEB_URL_ROOT_PATH>/MNG06/Moriarty, Mitchell, Wells (2015) Advertising & IMC, 10th ed.pdf</a>

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