How Cool Brands Stay Hot Branding to Generation Y (Record no. 52665)

MARC details
000 -LEADER
fixed length control field 00451nam a2200145 a 4500
001 - CONTROL NUMBER
control field 52665
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114724.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462505
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bergh, Joeri Van den
245 ## - TITLE STATEMENT
Title How Cool Brands Stay Hot Branding to Generation Y
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2011
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (PGBM147) Managing Brands
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Joeri Van den Bergh How Cool Brands Stay Hot_ Branding to Generation Y.pdf"><WEB_URL_ROOT_PATH>/MNG06/Joeri Van den Bergh How Cool Brands Stay Hot_ Branding to Generation Y.pdf</a>

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