Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands (Record no. 52666)

MARC details
000 -LEADER
fixed length control field 00493nam a2200145 a 4500
001 - CONTROL NUMBER
control field 52666
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114724.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199587407
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas
245 ## - TITLE STATEMENT
Title Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Great Britain
Name of publisher, distributor, etc. Oxford
Date of publication, distribution, etc. 2010
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (PGBM147) Managing Brands
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Douglas Holt Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands.pdf"><WEB_URL_ROOT_PATH>/MNG06/Douglas Holt Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands.pdf</a>

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