Marketing Fashion: Strategy, Branding and Promotion (Record no. 52691)

MARC details
000 -LEADER
fixed length control field 00609nam a2200181 a 4500
001 - CONTROL NUMBER
control field 52691
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114724.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780675664
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 687.0688
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Harriet Posner
245 ## - TITLE STATEMENT
Title Marketing Fashion: Strategy, Branding and Promotion
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Laurence King Publishing
Date of publication, distribution, etc. 2015
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MFYC06) Marketing Theory and Fashion Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (FSD140) Introduction to Design Practice and Fashion Promotion
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing fashion strategy, branding and promotion by Posner, Harriet.pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing fashion strategy, branding and promotion by Posner, Harriet.pdf</a>

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