Marketing 4.0: Moving from Traditional to Digital (Record no. 52777)

MARC details
000 -LEADER
fixed length control field 00565nam a2200169 a 4500
001 - CONTROL NUMBER
control field 52777
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114724.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341062
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PhilipKotler,HermawanKartajaya,andIwanSetiawan
245 ## - TITLE STATEMENT
Title Marketing 4.0: Moving from Traditional to Digital
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Wiley & Sons
Date of publication, distribution, etc. 2017
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB372) Marketing in a Digital World
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing 4.0 Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing 4.0 Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.pdf</a>

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