Marketing Theory: A Student Text (Record no. 52786)

MARC details
000 -LEADER
fixed length control field 00570nam a2200181 a 4500
001 - CONTROL NUMBER
control field 52786
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114725.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849204668
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael Baker, Micahel Saren
245 ## - TITLE STATEMENT
Title Marketing Theory: A Student Text
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Great Britain
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2010
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB366) Critical and Emerging Themes in Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB367) Branding and Reputation Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing Theory A Student Text by Michael Baker, Michael Saren.pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing Theory A Student Text by Michael Baker, Michael Saren.pdf</a>

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