Marketing Communications: Offline and Online Integration, Engagement and Analytics (Record no. 52823)

MARC details
000 -LEADER
fixed length control field 00589nam a2200169 a 4500
001 - CONTROL NUMBER
control field 52823
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114725.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749473419
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name P. R. Smith & Ze Zook
245 ## - TITLE STATEMENT
Title Marketing Communications: Offline and Online Integration, Engagement and Analytics
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Great Britain
Name of publisher, distributor, etc. Kogan Page
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB267) Integrated Marketing Communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing Communications Offline and Online Integration, Engagement and Analytics by Smith Paul, Zook Ze..pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing Communications Offline and Online Integration, Engagement and Analytics by Smith Paul, Zook Ze..pdf</a>

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