Services Marketing Concepts, Strategies, & Cases (Record no. 52901)

MARC details
000 -LEADER
fixed length control field 00552nam a2200169 a 4500
001 - CONTROL NUMBER
control field 52901
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114726.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439039397
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name K. Douglas Hoffman, John E. G. Bateson
245 ## - TITLE STATEMENT
Title Services Marketing Concepts, Strategies, & Cases
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2011
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MASB3133) Services Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Services Marketing Concepts, Strategies, Cases, 4th Edition by K. Douglas Hoffman, John E.G. Bateson.pdf"><WEB_URL_ROOT_PATH>/MNG06/Services Marketing Concepts, Strategies, Cases, 4th Edition by K. Douglas Hoffman, John E.G. Bateson.pdf</a>

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