Marketing communications: a European perspective (Record no. 52933)

MARC details
000 -LEADER
fixed length control field 00591nam a2200181 a 4500
001 - CONTROL NUMBER
control field 52933
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114726.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273685005
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Pelsmacker, Patric
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Geuens, Maggie
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Van Den Bergh, Joeri
245 ## - TITLE STATEMENT
Title Marketing communications: a European perspective
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Gosport, UK
Name of publisher, distributor, etc. Financial Times Prentice Hall
Date of publication, distribution, etc. 2004
852 ## - LOCATION
Former shelving location 2020-12-24
-- 658.802

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