Consumer behavior & marketing strategy (Record no. 52934)

MARC details
000 -LEADER
fixed length control field 00518nam a2200169 a 4500
001 - CONTROL NUMBER
control field 52934
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114726.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071111775
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, Paul J
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
245 ## - TITLE STATEMENT
Title Consumer behavior & marketing strategy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2005
852 ## - LOCATION
Former shelving location 2020-12-24
-- 658.8'342

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