Marketing research: an applied approach (Record no. 52935)

MARC details
000 -LEADER
fixed length control field 00533nam a2200169 a 4500
001 - CONTROL NUMBER
control field 52935
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114726.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273657446
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Birks, David F.
245 ## - TITLE STATEMENT
Title Marketing research: an applied approach
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Spain
Name of publisher, distributor, etc. Financial Times Prentice Hall
852 ## - LOCATION
Former shelving location 2020-12-24
-- 658.83

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