Marketing management (Record no. 53148)

MARC details
000 -LEADER
fixed length control field 00724nam a2200217 a 4500
001 - CONTROL NUMBER
control field 53148
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114727.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292248448
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brady, Mairead
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Goodman, Malcolm
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hansen, Torben
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Slovakia
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2019
852 ## - LOCATION
Former shelving location 2021-01-19
-- 658.8
852 ## - LOCATION
Former shelving location 2021-01-19
-- 658.8

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