Marketing Research (Record no. 53159)

MARC details
000 -LEADER
fixed length control field 00495nam a2200181 a 4500
001 - CONTROL NUMBER
control field 53159
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114727.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118808849
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, C and Gates
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name C. McDaniel, Roger Gates
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2015
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB368) Marketing Research in Practice
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing research by Carl D. McDaniel Roger H. Gates.pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing research by Carl D. McDaniel Roger H. Gates.pdf</a>

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