lFundamentals of Marketing (Record no. 53174)

MARC details
000 -LEADER
fixed length control field 00807nam a2200229 a 4500
001 - CONTROL NUMBER
control field 53174
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114727.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198829256
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paul Baines
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sophie Whitehouse
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sara Rosengren
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paolo Antonetti
245 ## - TITLE STATEMENT
Title lFundamentals of Marketing
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2021
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MGT-103) Understanding Markets and Marketing
852 ## - LOCATION
Former shelving location 2022-12-28
-- 658.8
852 ## - LOCATION
Former shelving location 2023-02-28
-- 658.8

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