Marketing: An Introduction (Record no. 53176)

MARC details
000 -LEADER
fixed length control field 01915nam a2200337 a 4500
001 - CONTROL NUMBER
control field 53176
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114727.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292294865
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gary M. Armstrong
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marc Oliver Opresnik
245 ## - TITLE STATEMENT
Title Marketing: An Introduction
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Pearson Education Limited
Date of publication, distribution, etc. 2020
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MGT-103) Understanding Markets and Marketing
852 ## - LOCATION
Former shelving location 2022-12-28
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-01-05
-- 658.8
852 ## - LOCATION
Former shelving location 2023-02-28
-- 658.8

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