Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment (Record no. 53249)

MARC details
000 -LEADER
fixed length control field 01189nam a2200253 a 4500
001 - CONTROL NUMBER
control field 53249
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114728.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781419520198
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'04
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marti Barletta
245 ## - TITLE STATEMENT
Title Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Dearborn Trade Publishing
Date of publication, distribution, etc. 2006
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Women consumers
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HRM: Contemporary Issues (HRM2074-N)
852 ## - LOCATION
Former shelving location 2023-01-23
-- 658.8'04
852 ## - LOCATION
Former shelving location 2023-01-23
-- 658.8'04
852 ## - LOCATION
Former shelving location 2023-01-23
-- 658.8'04
852 ## - LOCATION
Former shelving location 2023-01-23
-- 658.8'04

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