Advertising and promotion : an integrated marketing communications perspective (Record no. 53293)

MARC details
000 -LEADER
fixed length control field 00670nam a2200181 a 4500
001 - CONTROL NUMBER
control field 53293
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114728.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404868
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E. Belch, Michael A. Belch
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NY
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB362) Global Entrepreneurship and Innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-267) Integrated marketing communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Advertising and Promotion An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.pdf"><WEB_URL_ROOT_PATH>/MNG06/Advertising and Promotion An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.pdf</a>

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