Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Record no. 53344)

MARC details
000 -LEADER
fixed length control field 00986nam a2200229 a 4500
001 - CONTROL NUMBER
control field 53344
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114729.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478438
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Damian Ryan
245 ## - TITLE STATEMENT
Title Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2017
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Internet marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Social media
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Strategic Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Digital Business (BIN2042-N)
852 ## - LOCATION
Former shelving location 2023-02-02
-- 658.8/72
852 ## - LOCATION
Former shelving location 2023-02-02
-- 658.8/72
852 ## - LOCATION
Former shelving location 2023-02-02
-- 658.8/72

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