Marketing Management (Record no. 53356)

MARC details
000 -LEADER
fixed length control field 00586nam a2200181 a 4500
001 - CONTROL NUMBER
control field 53356
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114729.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292106083
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip, author Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Italy
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB266) Marketing Management and Metrics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB372) Marketing in a Digital World
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Marketing Management by Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, MTorben Hansen.pdf"><WEB_URL_ROOT_PATH>/MNG06/Marketing Management by Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, MTorben Hansen.pdf</a>

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