Principles of Marketing (Record no. 54008)

MARC details
000 -LEADER
fixed length control field 00591nam a2200193 a 4500
001 - CONTROL NUMBER
control field 54008
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114734.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132167123
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler, Gary Armstrong
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United States of America
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2011
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MASB2103) Principles of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB161) Introduction to Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-1600) Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing 14th by Philip Kotler, Gary Armstrong.pdf"><WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing 14th by Philip Kotler, Gary Armstrong.pdf</a>

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