Integrated Marketing Communication in Advertising and Promotion (Record no. 54570)

MARC details
000 -LEADER
fixed length control field 00414nam a2200157 a 4500
001 - CONTROL NUMBER
control field 54570
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123741.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication in Advertising and Promotion
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio
Name of publisher, distributor, etc. South-western GENGAGE Learning
Date of publication, distribution, etc. 2003
500 ## - GENERAL NOTE
General note Age Group: Adult
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   30.10.2009   658.802 TKB006419 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   30.10.2009   658.802 TKB006416 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   30.10.2009   658.802 TKB006418 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   30.10.2009   658.802 TKB006417 19.02.2026 4 19.02.2026 Books