Advertising and promotion: an integrated marketing communications perspective (Record no. 55119)

MARC details
000 -LEADER
fixed length control field 00627nam a2200193 a 4500
001 - CONTROL NUMBER
control field 55119
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123752.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071214384
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E. (George Eugene)
245 ## - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [67] p. : col. ill. ; ; 28 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-267) Integrated marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-362) Global Entrepreneurship and Innovation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.12.2009   659.1 TKB006700 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.12.2009   659.1 TKB006702 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   01.12.2009   659.1 TKB006701 19.02.2026 3 19.02.2026 Books