Basic marketing : a managerial perspective (Record no. 55625)

MARC details
000 -LEADER
fixed length control field 01018nam a2200241 a 4500
001 - CONTROL NUMBER
control field 55625
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123801.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074708354
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quester, Pascale G
245 ## - TITLE STATEMENT
Title Basic marketing : a managerial perspective
250 ## - EDITION STATEMENT
Edition statement 3rd Australasian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sydney
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 743 p. : ill. (some col) ; ; 28 cm.
500 ## - GENERAL NOTE
General note Age Group: Adult
500 ## - GENERAL NOTE
General note Audience: Tertiary students.
500 ## - GENERAL NOTE
General note v.1 Text -- v.2 Learning aid.
500 ## - GENERAL NOTE
General note Includes bibliographical references
500 ## - GENERAL NOTE
General note Previous ed.: Basic marketing : a managerial approach, 1997.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   24.12.2009   658.800 TKB003088 19.02.2026 1 19.02.2026 Books