Principles of marketing (Record no. 56462)

MARC details
000 -LEADER
fixed length control field 00404nam a2200169 a 4500
001 - CONTROL NUMBER
control field 56462
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123840.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130961907
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 502, [118] p. : col. ill. ; ; 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-1600) Marketing

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