Principles of marketing (Record no. 56462)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00404nam a2200169 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 56462 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219123840.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130961907 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 502, [118] p. : col. ill. ; ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (ASB-1600) Marketing |
No items available.