Integrated Advertising, Promotion, and Marketing Communications (Record no. 56521)

MARC details
000 -LEADER
fixed length control field 00561nam a2200169 a 4500
001 - CONTROL NUMBER
control field 56521
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123842.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292222691
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kenneth E. Clow, Donald Baack
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Malaysia
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2018
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-2517) Marketing Communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Integrated Advertising, Promotion, and Marketing Communications 8thby Kenneth E. Clow, Donald E. Baack.pdf"><WEB_URL_ROOT_PATH>/MNG06/Integrated Advertising, Promotion, and Marketing Communications 8thby Kenneth E. Clow, Donald E. Baack.pdf</a>

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