Marketing strategy and competitive positioning (Record no. 57623)

MARC details
000 -LEADER
fixed length control field 00489nam a2200193 a 4500
001 - CONTROL NUMBER
control field 57623
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219123942.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017310
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
245 ## - TITLE STATEMENT
Title Marketing strategy and competitive positioning
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Slovakia
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2017
500 ## - GENERAL NOTE
General note Age Group: Adult
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-335) Strategic Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026598 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026593 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026595 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026600 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026597 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026592 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026599 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026596 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   19.09.2018   658.802 TKB026601 19.02.2026 9 19.02.2026 Books