Marketing management (Record no. 58037)

MARC details
000 -LEADER
fixed length control field 00714nam a2200217 a 4500
001 - CONTROL NUMBER
control field 58037
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124002.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131457577
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) : col. ill. ; ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB266) Marketing Management and Metrics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB367) Branding and Reputation Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (PGBM146) Value Creation in Organisations - Managing Operations and Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Kotler, Keller (2006) Marketing_Management,12th ed.pdf"><WEB_URL_ROOT_PATH>/MNG06/Kotler, Keller (2006) Marketing_Management,12th ed.pdf</a>

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