Essentials of Services Marketing (Record no. 58105)

MARC details
000 -LEADER
fixed length control field 00515nam a2200181 a 4500
001 - CONTROL NUMBER
control field 58105
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124002.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292089959
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 ## - TITLE STATEMENT
Title Essentials of Services Marketing
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Italy
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2018
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MASB-3133) Services marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Christopher Lovelock (2018) Essentials of Services Marketing 3rd edition.pdf"><WEB_URL_ROOT_PATH>/MNG06/Christopher Lovelock (2018) Essentials of Services Marketing 3rd edition.pdf</a>

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