THE NEW STRATEGIC BRAND MANAGEMENT (Record no. 58170)

MARC details
000 -LEADER
fixed length control field 00466nam a2200169 a 4500
001 - CONTROL NUMBER
control field 58170
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124003.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749450854
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title THE NEW STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (PGBM147) Managing Brands
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Philip Kotler The New Strategic Brand Management 4th ed...pdf"><WEB_URL_ROOT_PATH>/MNG06/Philip Kotler The New Strategic Brand Management 4th ed...pdf</a>

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