MARKETING STRATEGY & COMPETITIVE POSITIONING (Record no. 58194)

MARC details
000 -LEADER
fixed length control field 00484nam a2200145 a 4500
001 - CONTROL NUMBER
control field 58194
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124003.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017341
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham
245 ## - TITLE STATEMENT
Title MARKETING STRATEGY & COMPETITIVE POSITIONING
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2017
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (PGBM146) Value Creation in Organisations - Managing Operations and Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Graham Hooley Marketing strategy and competitive positioning.pdf"><WEB_URL_ROOT_PATH>/MNG06/Graham Hooley Marketing strategy and competitive positioning.pdf</a>

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