Rising tide: Lessons from 165 years of brand building at Procter & Gamble (Record no. 58316)

MARC details
000 -LEADER
fixed length control field 00630nam a2200157 a 4500
001 - CONTROL NUMBER
control field 58316
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124003.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391470
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.767
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davis Dyer, Frederick Dalzell, Rowena Olegario
245 ## - TITLE STATEMENT
Title Rising tide: Lessons from 165 years of brand building at Procter & Gamble
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2004
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB234) Managing Entrepreneurship Innovation and Creativity
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Rising Tide Lessons from 165 Years of Brand Building at Procter Gamble by Davis Dyer Frederick Dalzell Rowena Olegario.pdf"><WEB_URL_ROOT_PATH>/MNG06/Rising Tide Lessons from 165 Years of Brand Building at Procter Gamble by Davis Dyer Frederick Dalzell Rowena Olegario.pdf</a>

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