The New Rules of Marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Record no. 58331)

MARC details
000 -LEADER
fixed length control field 00728nam a2200169 a 4500
001 - CONTROL NUMBER
control field 58331
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124003.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118711071
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman
245 ## - TITLE STATEMENT
Title The New Rules of Marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Canada
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB265) Digital Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/The New Rules of Marketing PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott.pdf"><WEB_URL_ROOT_PATH>/MNG06/The New Rules of Marketing PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott.pdf</a>

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