Framework for Marketing Management (Record no. 58334)

MARC details
000 -LEADER
fixed length control field 00499nam a2200169 a 4500
001 - CONTROL NUMBER
control field 58334
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124003.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133871319
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler, Kevin Lane Keller
245 ## - TITLE STATEMENT
Title Framework for Marketing Management
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB266) Marketing Management and Metrics
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Framework for Marketing Management by Philip Kotler Kevin Keller.pdf"><WEB_URL_ROOT_PATH>/MNG06/Framework for Marketing Management by Philip Kotler Kevin Keller.pdf</a>

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