Principles of Marketing (Record no. 58405)

MARC details
000 -LEADER
fixed length control field 00584nam a2200181 a 4500
001 - CONTROL NUMBER
control field 58405
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124004.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273743156
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler, Gary Armstrong, Lloyd C. Harris Nigel Piercy
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Italy
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-1600) Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB267) Integrated Marketing Communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing 6th by Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.pdf"><WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing 6th by Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.pdf</a>

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