Authenticity: What Consumers Really Want (Record no. 58652)

MARC details
000 -LEADER
fixed length control field 02012nam a2200265 a 4500
001 - CONTROL NUMBER
control field 58652
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124011.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591391456
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'34
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name B. Joseph Pine II
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name James H. Gilmore
245 ## - TITLE STATEMENT
Title Authenticity: What Consumers Really Want
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2007
520 ## - SUMMARY, ETC.
Summary, etc. Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as-if not more than-price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Product management
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Consumer behavior
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Consumers' preferences
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Psychology
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Philosophy
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HRM: Contemporary Issues (HRM2074-N )
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   12.12.2022   658.8'34 TKB034801 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   12.12.2022   658.8'34 TKB034802 19.02.2026 2 19.02.2026 Books