lFundamentals of Marketing (Record no. 58689)

MARC details
000 -LEADER
fixed length control field 02480nam a2200217 a 4500
001 - CONTROL NUMBER
control field 58689
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124012.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198829256
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paul Baines
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sophie Whitehouse
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sara Rosengren
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paolo Antonetti
245 ## - TITLE STATEMENT
Title lFundamentals of Marketing
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2021
520 ## - SUMMARY, ETC.
Summary, etc. How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MGT-103) Understanding Markets and Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   28.12.2022   658.8 TKB034842 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   28.02.2023   658.8 TKB035813 19.02.2026 2 19.02.2026 Books