Principles of Marketing (Record no. 58695)

MARC details
000 -LEADER
fixed length control field 00780nam a2200265 a 4500
001 - CONTROL NUMBER
control field 58695
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124012.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292341132
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gary M. Armstrong
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 18th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Pearson Education Limited
Date of publication, distribution, etc. 2021
520 ## - SUMMARY, ETC.
Summary, etc. 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Textbooks
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Entrepreneurship
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB266) Marketing Management and Metrics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (MGT-103) Understanding Markets and Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034851 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034852 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034853 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034854 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034855 19.02.2026 5 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034856 19.02.2026 6 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034857 19.02.2026 7 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034858 19.02.2026 8 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034859 19.02.2026 9 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   05.01.2023   658.8 TKB034860 19.02.2026 10 19.02.2026 Books