The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit (Record no. 58768)

MARC details
000 -LEADER
fixed length control field 01837nam a2200193 a 4500
001 - CONTROL NUMBER
control field 58768
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124014.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857082855
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheryl Rickman
245 ## - TITLE STATEMENT
Title The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Capstone
Date of publication, distribution, etc. 2012
520 ## - SUMMARY, ETC.
Summary, etc. How do I know if my idea will work?How do I decide on the business model?How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of "The Small Business Start-up Workbook," Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: - Assess whether your business idea will work online/digitally; - Choose the right business model for your proposition and avoid wasting time; - Assess demand, viability and uncover untapped needs and gaps in the market; - Build a usable, engaging website and mobile app; - Create a buzz using social networking; - Drive high quality traffic to your site and convert visitors into paying customers; - Use search engine optimization (SEO) and marketing (SEM) tools effectively; - Raise finance and protect your business; - Build and maintain a strong brand; - Recruit and retain a strong team; - Sell the business or find a suitable successor.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Start-ups
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (BIN3025-N) Emerging Technologies for the Enterprise
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.01.2023   658.11 TKB035175 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.01.2023   658.11 TKB035176 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.01.2023   658.11 TKB035177 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.01.2023   658.11 TKB035178 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.01.2023   658.11 TKB035179 19.02.2026 5 19.02.2026 Books