Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Record no. 58859)

MARC details
000 -LEADER
fixed length control field 00524nam a2200193 a 4500
001 - CONTROL NUMBER
control field 58859
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124016.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478438
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Damian Ryan
245 ## - TITLE STATEMENT
Title Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2017
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Internet marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Social media
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Strategic Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global Digital Business (BIN2042-N)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   02.02.2023   658.8/72 TKB035410 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   02.02.2023   658.8/72 TKB035411 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   02.02.2023   658.8/72 TKB035412 19.02.2026 3 19.02.2026 Books