Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns (Record no. 58878)

MARC details
000 -LEADER
fixed length control field 01639nam a2200229 a 4500
001 - CONTROL NUMBER
control field 58878
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124017.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781789666014
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Damian Ryan
245 ## - TITLE STATEMENT
Title Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2021
520 ## - SUMMARY, ETC.
Summary, etc. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Technology
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Digital marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (BIN3025-N) Emerging Technologies for the Enterprise
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   06.02.2023   658.872 TKB035485 19.02.2026 1 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   06.02.2023   658.872 TKB035486 19.02.2026 2 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   06.02.2023   658.872 TKB035487 19.02.2026 3 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   06.02.2023   658.872 TKB035488 19.02.2026 4 19.02.2026 Books
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   06.02.2023   658.872 TKB035489 19.02.2026 5 19.02.2026 Books