Price Management Strategy, Analysis, Decision, Implementation (Record no. 58950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02548nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 58950 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219124018.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319994550 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hermann Simon |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin Fassnacht |
| 245 ## - TITLE STATEMENT | |
| Title | Price Management Strategy, Analysis, Decision, Implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Switzerland |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2018 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a "bible" for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Business |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Economics |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Nonfiction |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Pricing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="<WEB_URL_ROOT_PATH>/MNG06/Price Management Strategy, Analysis, Decision, Implementation by Simon, Hermann, Fassnacht, Martin ..pdf"><WEB_URL_ROOT_PATH>/MNG06/Price Management Strategy, Analysis, Decision, Implementation by Simon, Hermann, Fassnacht, Martin ..pdf</a> |
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