Pricing for Profit : How to Command Higher Prices for your Products and Services (Record no. 58952)

MARC details
000 -LEADER
fixed length control field 01878nam a2200217 a 4500
001 - CONTROL NUMBER
control field 58952
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124018.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814415177
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 68.8'16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dale Furtwengler
245 ## - TITLE STATEMENT
Title Pricing for Profit : How to Command Higher Prices for your Products and Services
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. AMACOM
Date of publication, distribution, etc. 2010
520 ## - SUMMARY, ETC.
Summary, etc. Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value--not the cost--to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: - Quantify the value of their products or services - Distinguish between price buyers and value buyers - Bundle their offerings for competitive advantage and increased customer value - Craft a powerful marketing message that communicates value - Generate more unit sales and close more sales overall, at higher prices - Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Pricing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="<WEB_URL_ROOT_PATH>/MNG06/Pricing for Profit How to Command Higher Prices for Your Products and Services by Dale Furtwengler.pdf"><WEB_URL_ROOT_PATH>/MNG06/Pricing for Profit How to Command Higher Prices for Your Products and Services by Dale Furtwengler.pdf</a>

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