Marketing to Women: How to Increase Your Share of the World's Largest Market (Record no. 58966)

MARC details
000 -LEADER
fixed length control field 02173nam a2200181 a 4500
001 - CONTROL NUMBER
control field 58966
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219124018.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780985179564
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'04
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marti Barletta
245 ## - TITLE STATEMENT
Title Marketing to Women: How to Increase Your Share of the World's Largest Market
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Paramount Market Publishing, Inc.
Date of publication, distribution, etc. 2014
520 ## - SUMMARY, ETC.
Summary, etc. Why do Best Buy stores offer "Personal Assistants?" Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the "godmother" of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market. Updated success stories, original strategies and applications, and gender-effective advertising "best practices" make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase "PrimeTime Women™" to show how yesterday's "little old lady" will be tomorrow's "Ms. Moneybags," a target for myriad industries-banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In Marketing to Women, Barletta reveals: * How and why women reach different brand purchase decisions than men * How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women's brand loyalty * How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older-the "golden bull's-eye" of target marketing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Nonfiction
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HRM: Contemporary Issues (HRM2074-N)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification       MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center   23.02.2023   658.8'04 TKB035613 19.02.2026 1 19.02.2026 Books